A Learner's Guide to Understanding the Craft of Web Design

A Learner's Guide to Understanding the Craft of Web Design

As the world becomes more digital, the need to shift services and products online becomes all the more vital. With a website, you can get yourself and your brand out to the world. However, not all websites are built equal.

In this article, we're going to explore the core principles necessary to come up with a website that stands out. Note that these principles apply to 'code' and 'no code' options. But first, let's see why you need a website.

Why Build a Website?

Let's say you run a professional writing company that targets college and grad students from the UK. While word-of-mouth referrals might help you get by in your location, what would make a massive difference to your revenue is a website. 

For your website, you might choose a name like "xxx essay writing service UK. Once you register the domain name (website with .com or .org extension) and pay for the web hosting, you've laid the groundwork for your website. Now you can start getting customers and tracking and attracting leads on-site. 

You can immediately see that running the website online is much better, easier, and probably cheaper to attract customers and sell. For the writing business, the advantages may include: 

  • Professionalism and increase in trust: A website with all your information displayed is sort of like a public ad board. It shows more credibility on your part as a businessman and that you are not shying from the public. 

  • You will attract leads faster and steal conversions: A website positions you effectively to steal roaming traffic, that is undecided leads. Customers will also find you faster, at the click of a button or URL. 

  • CRM and CMS integrations: Websites can often be integrated with solutions to manage clients and leads. You can also integrate your website with payment systems such as Stripe and shipping like FedEx and Amazon. 

  • Full control over your marketing: Digital marketing isn't easy, and it can also turn quite costly, especially where ads are involved. With a website, you can attract conversions at zero cost, and market yourself through your content. You can also link to other resources such as social media and community forums.

Next, we jump into web design basics and best practices for beginners. 

Getting Started in Web Design 

Hitting the ground running when it comes to designing a website is where all the work is. Since there is a significant learning curve, especially for coded websites, the starting process is always a drag. 

Coded Websites 

For custom-built websites, one should learn the basics of languages such as HTML, CSS, and JavaScript. 

HTML will help structure or "markup" your web pages into elements such as paragraphs, headings, sections, navigation bars, etc. 

CSS helps you design and style your web pages. With CSS, you can set the background and color of your elements. You can also set things like typefaces, padding, spaces, and margins. CSS also allows you to implement things like animations and transitions on your website. 

JavaScript helps you to program your web documents. This is not limited to actions, calculations, conditions, network requests, concurrent requests, etc. 

No Code Websites

No-code websites are primarily built on platforms such as WordPress and are excellent for non-programmers.

No-code websites include e-commerce sites selling products or offering services, SaaS solutions, and portfolio websites. For instance, you can build an e-commerce website and use a plugin like WooCommerce to get extensions such as payment methods, shipping, and taxes. 

No-code websites also have access to plenty of themes and plugins that allow you to customize your website how you want. 

Strategies for Great Website Design

Minimalist Artist Website

Now that you know why you need a website, let's see which principles to put into practice as you design the website. These should cut across both coded and no-code websites;

Consistent Visual Style 

You can choose from either minimalist, brutalist, or modern design styles. However, what you choose should be consistent across your entire website. Fonts should be eye-catching and readable across both desktop and mobile. 

Minimalist designs work better where the product is the focus, or where you want to draw attention to something very specific. That could be, for example, your call to action, or even testimonials on your home page. 

Typography, colors, buttons, and images all need to be consistent across your entire website. That not only keeps your website looking professional but also keeps the reader longer on the web pages. Choose one primary background color for contrast.

Design Elements and Techniques 

Utilize animations for engagement. High-quality images are your friend when it comes to website design. Use thoughtfully selected images to evoke emotions, demonstrate how a product works, or even guide the reader on their customer journey. Optimize these images for size and quality, to improve load times. 

White space is another important design element. Overly complicated websites tend to discourage users from taking action. White space removes the clutter from your website and lets your user focus on your product or offer. 

You can also use the principle of invariance to highlight key differences and focus the reader's attention on an important offer. 

Web Layout 

Grids often promote a symmetrical layout to your website, and you can never go wrong with symmetry. Also, use the F-pattern grid layout to enhance visual flow. 

A study done by the Nielsen Norman Group aimed to uncover how humans track what they see or read. The results suggested that the human eye naturally tracks down from the top (headline) moving down along the left column. 

To craft a research paper on the subject of eye-tracking concerning visual web design, you can check out expert writers such as pay for essay USA

The CTA (call to action) button needs to be visually prominent in line with your user experience. This is also a psychological mechanism to get the user to take action much quicker. 

User Experience and Responsiveness

Always design with the customer's experience in mind. The best way to do this is to create a customer journey map. For example, you might want to emphasize more of your services on one page and then the products on another with a crisper design.

Besides, ensure that your website is designed for both desktop and mobile. You don't want images to be cut off or scroll buttons to be infinite. Optimize web pages for fast loading times, focusing more on your home page and media-rich pages. 


We've laid the groundwork for you to build a website that has an impact on your audience. A lot of the focus for this article has been on the visual layout and styling of your website since this is what most users will focus on. We've also expanded on user experience and how vital it is to ensure that your audience has a great experience on your website. 

Whether you are custom-building your website or are using a no-code WordPress website, these principles should serve as a good starter pack. Remember to try and fail, and then try again before you come up with something perfect for you. Good luck